Hakuhodo Consulting Asia Pacific and Realytics Announce Strategic Partnership

Hakuhodo Consulting Asia Pacific and Realytics today announced a strategic partnership to bring real-time market intelligence to offline consumer businesses across Asia.

The partnership combines Hakuhodo’s strategic consulting and client-management expertise with Realytics’ AI-powered competitive intelligence and performance analytics that capture physical retail dynamics across retail chains and markets worldwide.

As physical retail and service networks in Asia become increasingly data-rich yet harder to benchmark, consulting teams need faster, integration-free tools to interpret market dynamics and react to changes in real time.

By merging Hakuhodo’s advisory depth with Realytics’ plug-and-play analytics, the two companies aim to accelerate how brands understand, compare, and optimize their offline performance.

The partnership enabled Realytics to build and launch a new automotive vertical on its platform from scratch — translating Hakuhodo’s consulting insight into data models that now measure dealership performance, network density, and market potential across Asia.

Partnering with Realytics lets us embed offline-first analytics directly into our strategy work. Our clients get faster, store-level answers on where to expand, how to price, and which CX levers to prioritize — without any tech integration.

Kumiko Horiba

Chief Intelligence Officer at Hakuhodo Consulting Asia Pacific

Hakuhodo’s strategic leadership combined with Realytics’ competitive intelligence has proven that consultants can move from hypothesis to evidence, and from insight to impact in days, not months. Gathering such data used to take weeks of manual research. Now it’s available instantly, allowing us to optimize, benchmark, and expand physical networks with unprecedented speed and precision.

Tony Popov

Founder and CEO at Realytics.

The collaboration has already delivered measurable results, with Hakuhodo introducing Realytics’ platform to multiple enterprise clients across Asia—generating the highest client-acquisition rate among all Realytics partnership channels.

The partnership will also become part of Hakuhodo’s broader data and intelligence ecosystem, expanding its capability to serve multinational clients with data-driven precision and speed.

About Hakuhodo Consulting Asia Pacific

Part of Hakuhodo DY Holdings, Hakuhodo Consulting APAC provides strategy, research, and transformation consulting to help enterprises navigate Asia’s evolving markets with human-centric and data-driven approaches. The firm combines deep local insight with global analytical capabilities, enabling clients to translate complex market signals into clear strategies for growth and innovation.

About Realytics

Realytics is AI-powered competitive intelligence & performance analytics platform that helps global brands and consultancies understand, benchmark, and optimize their physical operations. Its technology processes billions of external signals — from foot traffic and consumer sentiment to pricing, cross-visitation, and brand perception — mapped to over 200 million store locations across 215 countries. This external-signal engine enables plug-and-play diagnostics and benchmarking at the store or catchment level, delivering actionable insights without any technical integration.